// module_01 — Data Intelligence

Know your
players.

The data layer is the core of COSMIC PLAY — spanning the full player data lifecycle from ingestion and modeling to analysis, reporting, and AI-assisted insight delivery.

// full_data_pipeline

01Ingest

Multi-platform SDKs, log streams, and third-party connectors

02Clean

Dedup, schema validation, anomaly filtering

03Model

Dimensional modeling, metric definitions, warehouse layers

04Analyze

Ad-hoc queries, dashboards, self-serve BI

05Output

Reports, AI summaries, and real-time alerts

// capability_matrix

Six core data modules.

Each module is built around a specific game business scenario — enabling data, ops, and dev teams to move fast and stay aligned.

01

Player Behavior Analytics

Track player paths through your game — session flows, level progression, spending triggers, and social interactions — forming a complete behavioral profile to drive product and ops decisions.

Event TrackingFunnel AnalysisHeatmaps
02

Player Segmentation

Slice your player base by attributes, behavior patterns, and lifecycle stage. Enable targeted ops, personalized pushes, and differentiated event strategies for each cohort.

Cohort BuilderRFM AnalysisSegment Compare
03

Retention & Churn Analysis

Model retention curves across time windows. Identify critical drop-off points, predict churn risk before it happens, and give product teams actionable signals to improve long-term stickiness.

Retention CurvesChurn PredictionLifecycle Modeling
04

AI-Narrated Metric Summaries

Transform complex dashboards into plain-language narratives. Non-data teams get instant understanding without digging through charts — decision latency drops to near zero.

Auto SummaryNL ExplanationReport Generation
05

Ops Performance Scoring

Systematically evaluate the ROI of every live ops action — event participation, revenue contribution, player sentiment — feeding a continuous optimization loop across all live titles.

ROI AnalysisEvent ScoringKPI Tracking
06

Data Ingestion & Modeling

Unified multi-source ingestion, cleaning, normalization, and dimensional modeling. A robust, reusable data asset layer that powers every analytics and AI capability above it.

Data PipelineETLData Warehouse
“Data is the foundation. Every AI capability, every ops decision, every product insight — it all starts here.”

COSMIC PLAY invested heavily in building a reliable, consistent data layer from day one — so every AI feature built on top of it could be trusted from the start.